DW2a

For this assignment I chose to analyze the online version of “The Source” magazine. Found online at www.thesource.com, this website features current event information as well as background information on historical events and figures that have had an impact in the U.S. and around the world. It proclaims itself as “the preeminent brand of hip-hop journalism,” (The Source). In 2008 the magazine celebrated its 20^th year of circulation. The first thing I noticed when opening the site was the large background of the page that read “Black History Month”, also there were a number of advertisements and links to other web pages in support of newly elected president Barack Obama. As a highlight for the day, the site has chosen to spotlight Richard Pryor for his “balls out approach to comedy” (The Source). Also on the front page there are two distinct articles that discuss the recent situation involving Chris Brown and Rhianna. The website also displays links to upcoming parties and events sponsored by "The Source". The Source Awards, which are held yearly, have become a major contribution to the music industry, and serve as an excellent promotion for the magazine and its supporters through strong preformances and presentations. On the bottom of the webpage there are a number of links to political stories, covering topics from Obama's cabinet appointees to the arrest of Obama's brother.From the sample cover of the magazine shown as well as the cover stories on the web page it can be assumed that this publication is targeted towards African American youth, in the attempts to keep them updated and informed on important current events as well as notable historical events.